© 2017-2019 Renato Barros B. renatobarrosb@gmail.com 

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PhD in Communication, MBA, and journalist. Over 15 years of experience in corporate, institutional, and political communication, with a special focus on the digital field.  University professor and executive coach for over 2,000 participants of public and private institutions of 10 countries in Latin America and the Caribbean.  Considered in the ranking of most influential Ecuadorians on the Internet and representative of the academic sector in discussions on the Electronic Government Plan of Ecuador. Exercised business journalism during several years at one of the most important editorial holdings of Ecuador and author of international circulation publications.  Currently, a member of the think tank on Digital Communication of the World Catholic Association for Communication SIGNIS and senior consultant for several clients throughout the region.



How effective is your social media strategy? With a report of more than 100 indicators, I will help you identify your level of performance and impact. Identify your opportunities!


Do you want to update in digital communication? I deliver customized workshops for companies and organizations, according to the type of industry or sector to which the institution belongs. Catch up on trends!


Are you looking for personalized advice? I design digital strategy aligned with the objectives of the business or entity to get the most out of the technology. Let's develop your action plan!


Social media strategy Social media analytics Personal online brand
Social media, cyberactivism and cyberpolitics Online journalism


More than 15 years of experience
Clients of public
and private sectors
Projects driven in
10 countries
Over 2,000
Public and private organizations throughout the region:

Red Liberal de América Latina - RELIAL, Banco Centroamericano de Integración Económica (BCIE),  Asociación Guatemalteca de Exportadores (Agexport), Cámara de Comercio de Guatemala, Ministerio de Competitividad del Ecuador, Ministerio de Comercio e Inversiones de Trinidad & Tobago, Colegio Federado de Ingenieros y Arquitectos de Costa Rica (CFIA), Agencia de EE.UU. para el Desarrollo - USAID Ecuador, Alto Comisionado de las Naciones Unidas para los Refugiados (ACNUR), Oleoducto de Crudos Pesados (Ecuador), Hill & Knowlton Strategies (Guatemala), Fundación Friedrich Naumann (México), Universidad del Valle de Guatemala, Pizza Hut (Costa Rica), Millicom - Tigo (EE.UU.), Grupo GRAIMAN, Kruger Corp. (Ecuador), entre otros.

Some host institutions:

Universidad del Istmo, Universidad Rafael Landívar, Universidad Francisco Marroquín (Guatemala); Universidad de Las Américas, Escuela Superior Politécnica del Litoral, IDE Business School, ESPAE Graduate School of Management, Pontificia Universidad Católica, Universidad Central, Universidad Técnica Particular de Loja (Ecuador), Arthur Lok Jack School of Business (Trinidad & Tobago).

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